Bodo/Glimt has launched its new home kit for the 2026 season, unveiling a shirt that not only celebrates the club’s 110-year history, but also reflects its growing global presence after a landmark campaign that saw the Norwegian side reach the UEFA Champions League Round of 16 in its first-ever appearance in the competition.
Born in 1916 in the small coastal city of Bodo, north of the Arctic Circle, Bodo/Glimt has developed from a local football club into one of the most admired stories in European football following its fairytale campaign in UEFA’s top club competition. Since the start of the year they strung together surprising wins over Manchester City, Atlético Madrid, Inter (twice) and Sporting, before eventually losing the return leg in Lisbon and finishing their maiden UCL run in the round of 16.Its rise on and off the pitch has captured the attention of fans far beyond Norway, who have followed the club’s inspirational journey.
The campaign for the new kit shows moments filmed in Tokyo, Rio de Janeiro and Amsterdam, serving as a gesture of appreciation from the club for the support received from all corners of the world throughout this European campaign. Through these scenes, Patrick Berg addresses both long-standing and new Bodo supporters, reading a letter that symbolises the global connection built along this journey.
“This kit is a tribute to everyone who has been part of our journey, everyone who is with us today and everyone who will be part of our future,” said Bodo/Glimt’s midfielder Patrick Berg. “We come from a small fishing town in the north of Norway, but more and more people around the world are following Bodo/Glimt. When we set out, we are proud to have them with us.”