If the advert for Swedish football in New Jersey failed to land, then the one in Uppsala was near perfect, especially for the Mjallby fans who saw their side battle back to earn a third successive draw and deny Sirius a sixth win in a row.
A seventh win for the hosts looked on as early as the 14th minute, when Robbie Ure shrugged off his marker to run onto a Marcus Lindberg ball over the top and keep his composure to finish coolly.
That was the only big opportunity for either side in the first half, but it took just 20 seconds of the second half for Sirius to create and score another, as Isak Bjerkebo's low centre from the left was steered across the goalkeeper and in by Ure.
Four minutes later, the Scotsman completed his hattrick, as Odera Samuel Adindu got to the byline on the right side, and Ure got in front of his man to poke home his and the home side's third.
It was almost 4-0 seconds later when Bjerkebo saw his strike clatter the crossbar and bounce down onto the goal line, and that let off seemed to spur Mjallby into life as a few minutes after, Aki Samuelsen cut in from the left and sent a lovely 25-yard curling effort in off the post for 3-1.
And Samuelsen was at it again in the 65th minute, getting in front of his man to steer a low cross from Max Nielsen into the bottom corner. However, the one-goal deficit only lasted for four minutes, because the unstoppable Ure added his fourth of the game when a deep Bjerkebo cross to the back post was knocked back across by Adindu for the 22-year-old to lash home.
That's 11 for the season now for Ure, taking him from two behind teammate Bjerkebo in the Allsvenskan top scorers chart, to two ahead in the space of 69 minutes.
But no matter how many Ure scored, Mjallby didn't know they were beaten. Nine minutes from time, Sirius failed to clear a free-kick into their box and Ludvig Svanberg was quickest to react to bundle the ball in, and in the first minute of added time, an inviting cross from Tony Miettinen was missed by everyone bar Tom Pettersson at the back post, who side-footed in the equaliser to draw MAIF level in the most incredible contest.
Sirius remain unbeaten and are now nine points clear at the top, but that gap can close before the weekend is out. Mjallby are fifth, two points off the European places for the time being.