It's a second clean sheet on the road over this international window for Sweden, who began their campaign with a 1-0 win over Italy.
Four points from two away trips in one of the elite groups of European qualification is certainly a positive for Tony Gustavsson's side, yet it is also just one win in their last seven in all competitions for Blagult.
Gustavsson kept faith with the same starting XI that got the win in Italy, and it was captain Kosovare Asllani who was first to force either goalkeeping into action, as her effort was kept out by Milica Kostic.
Asllani would, in fact, have Sweden's only two shots on goal in the first 45 minutes, which ended with Jennifer Falk denying Malmo's Miljana Ivanovic.
Stina Blackstenius was back in the squad having missed the Italy game for personal reasons, and she and Fridolina Rolfo were thrown on in the 56th minute.
Those changes seemed to click Sweden into gear as Johanna Rytting Kaneryd tested Kostic soon after, before a Smilla Holmberg cross was deflected goalwards by a defender and the goalkeeper reacted well to keep it out.
Sweden had 11 shots in the second half alone, but those two proved to be their only ones that needed saving. Serbia almost made the visitors pay in the dying minutes, as Allegra Poljak went close before Falk kept out a long-range 95th-minute chance for another Malmo player, Vesna Milivoijevic.
It's the first time Sweden have dropped points against Serbia - a side they beat 8-0 on aggregate in UEFA EURO 2025 qualification less than 18 months ago.
"It's a match we should win, but Serbia are tough on their home field. Frustrating that we didn't get the ball in, we fought and gave it our all," Asllani said at full-time.
Sweden are top of the group on four points for the time being, but will drop back to second if Denmark beat Italy later this evening. The two rivals will meet in Gothenburg when qualifying resumes next month.
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